The Human Edge in Insights
Moderated Research at Scale in the Age of AI
Why two leading agencies are doubling down on human moderators to deliver fast insights.
AI moderation has been a valuable asset for researchers, but when it comes to large panels, is there a risk of losing something in translation?
We turn to a panel of research experts at agencies Heart+Mind Strategies and LaneTerralever, who, along with focus group research and insights platform Converge, will discuss what it takes to run human-led panels at scale without trading away speed or quality.
What you'll learn
- Their approach to conducting large-scale moderated panels.
- Why they still see value in a human-led approach to panel moderation.
- Best practices on ensuring faster, high-quality insights with large panels.
Four practitioners on what human moderation still does best.
With User Interviews, it's simple to run high-quality research with your target audience. User Interviews is the only tool that lets you source, screen, track, and pay participants from your own panel, or from a network of 6M+ participants.
Converge is the live, voice-moderated engagement platform where 20 to 1,000 people respond simultaneously and anonymously while AI synthesizes themes in real time. The depth of a focus group with the scale of a survey. See the platform →
Save your seat for June 30.
One hour, four practitioners, and a candid look at where human moderation beats automation, and how to get both speed and depth at scale. Registration is free via User Interviews.
Register free →